Oral East Africa
For Wings of Hope Rescue Home in Ruai, the visit by SGA Security to donate essential food items and toiletries support teenage girls who have been abandoned and sexually assaulted for this year’s International Women’s Day celebration was a godsend.
Ms Fransisca Kiio, the director of the rescue home expressed her gratitude to SGA for putting a smile on the girls’ faces through their support.
“Our rescue center depends on well-wishers like SGA Security to help our vulnerable girls. Our resources are overstretched, and with individuals and corporates like SGA Security coming to support and show compassion, our burden becomes lighter,” said Ms Fransisca Kiio.
As corporate budgets get squeezed in tough economic times, many organizations are considering budget cuts.
While it might be tempting to cut ancillary expenditure like marketing and corporate social responsibility, this may shrink market share even faster as the company loses visibility and empathy with customers.
CSR remains one of the key ways, corporates show connection with their communities helping the society address current concerns even at minimal costs. For instance, SGA Security donated essential food items and toiletries that will help in offloading the financial burden of the rescue home. The security firm also donated school bags made from recycled old guards’ uniforms.
Wings of hope
Wings of Hope Rescue Home has been a beacon of hope for survivors, offering the girls a safe haven. The girls are rescued when expectant. They are then taken in and cared for until they deliver and nurse their babies for 6 months, after which they are taken back to school to complete their studies.
Speaking during the celebrations, SGA Security, Group PR and Branding Manager, Josephine Wanjiru expressed their gratitude to the directors of the rescue home, for being a pillar to the vulnerable girls.
“As SGA Security, we recognize the good work being done by this home, by supporting survivors of sexual assault and helping them rebuild their lives. As we celebrate this year’s International Women’s Day, we are proud to see that this home has indeed inspired inclusion by ensuring that these teenage girls do not drop out of school but are incorporated and supported back to the community,” said Ms. Wanjiru.
International Women’s Day is celebrated to address pertinent issues that affect women such as gender equality, reproductive rights, violence and abuse against women and discrimination based on sex.
