Oral East Africa
Corporates are ramping up colour in advertisements to get consumers to spend as marketing shifts from minimalism to multicolour, culturally rich, and digitally optimized to capture younger demographics and excite consumption.
Kenyan brands are increasingly incorporating local narratives, vibrant colours, and cultural motifs into their advertisements to connect with audiences.
Brands are also using AI tools to generate personalized and visually striking ads, blending data-driven precision with bold, colourful designs for higher engagement.
Read Also: Cash and customers; how Family Bank survived 90’s crisis without raising rates
While this is driven by audience preferences, platform demands, and technological advancements, the burst of colour is hoping to encourage consumer spending which fell sharply over the last few years on high interest rates and slowing incomes.
Rebooting the economy
Central Bank of Kenya raised rates to cool the economy, helping check inflation and stabilizing currency, but has now been cutting rates to get the economy to spend again.
Companies are offering customers freebies, discounts, and flash sales to get consumers back in front of shopfronts and are partnering with banks to finance that luxury spend.
Family Bank for instance is offering its customers up to 100 percent asset financing with zero processing fees and flexible payment options for up to seven years in a bid to get car owners back into car yards.
The offer has been extended to schools who will also get insurance premium financing and tracking for thrown into the package.
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