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Brands

Overcoming fear and procrastination

Fear convinces us that we’re not ready or capable often making us believe we need to wait until we are ‘ready’ or ‘have that degree’ or ‘have enough money’ or ‘be more prepared’.
October 31, 2024

Taxing taxpayers to brand public projects

This trend began subtly when Members of Parliament started branding and naming government projects after themselves following the introduction of the Constituency Development Fund (CDF) in 2003 during the Kibaki presidency.
August 16, 2024

BrighterMonday teaches digital start-ups why advertising maters

The company claims nearly all small businesses which went through their training-95 percent, discovered the key to making online sales was curated advertisement and subsequently after the training were willing to set aside a monthly E-Commerce expense after determining the return on
June 29, 2024
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